Snoop Dogg rose to prominence in the early 1990s with his raw rap lyrics and West Coast hip-hop style. Snagging several chart-topping hits throughout his career, Snoop Dogg has also been known to branch outside of music with his cannabis brand Leafs by Snoop, a reality television show with longtime friend Matha Stewart and countless other business ventures.

Getting back to his roots as a musician and using his decades of experience as an artist, the “Drop It Like It’s Hot” rapper recently

joined Def Jam Recordings as the music label’s new executive creative, strategic consultant and senior strategic advisor, Variety reported.

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In his latter role, Snoop Dogg will handle Artists and Repertoire (A&R), a part of the label that searches for new talent, and creative development. According to Variety, the position will be based in Los Angeles, located near his hometown of Long Beach, California.

“As a kid, as a young black one, Def Jam Records was the Holy Grail of hip-hop,” the rapper stated in an announcement video. “It was the label where all other artists communicated, connected, put out great music, great videos, movies,” Many will recall early influential Def Jam artists like Slick Rick, LL Cool J, the Beastie Boys and Warren G.

The “Gin and Juice” rapper continued to express his dreams of joining Def Jam before getting picked up by Suge Knight’s Death Row Records, saying “They did all types of sh** that I wanted to a part of. But then Death Row Records happened, so I didn’t get a chance to be on Def Jam. But I always had a dream to be on Def Jam and to be in the place where hip-hop was originated,”

Speaking on his new A&R role at Def Jam, Snoop Dogg

added that when he got the chance his “focus was to go and to help the artists, and give them love and give them wisdom, guidance and understanding…To diversify their portfolios, to not just be rappers and not just be artists, but to be superstars, superheroes, so to speak.”

Snoop’s definitely going to thrive in this position. We wish him the best in his new journey!