Grammy and NAACP Image Award-winning rapper and actress Queen Latifah has announced her return as a Cover Girl.
Latifah, whose real name is Dana Elaine Owens, took to her Instagram page to make the exciting announcement on May 9.
“You know what they say…Once a COVERGIRL, always a COVERGIRL,” she wrote. “It is such an honor to be back with the @COVERGIRL family and be able to work alongside boundary-pushing, diverse, and game-changing women. I am so excited to pick up where we left off and continue to make the beauty industry more inclusive and accessible for all. #COVERGIRLPartner #EasyBreezyBeautiful.”
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Stefano Curti, the Chief Brands Officer of Consumer Beauty at Cover Girl’s parent company, Coty, said bringing the 52-year-old back as the face of the iconic brand was a “no brainer.”
“Bringing back Queen Latifah to the COVERGIRL family was a no-brainer for us,” she said in a recent press release. “Latifah is one of the most powerful voices of our generation, and we are thrilled to join her in her endeavors to inspire and evoke change. She has helped us evolve the brand to include products that help women and men of all ages and skin tones live their true selves with beauty that fit their needs. The future is big for COVERGIRL and Queen Latifah.”
Owens also noted that she was happy to work with the brand to further its longstanding inclusivity efforts.
“It feels like a full circle moment to be back with my COVERGIRL family. I’m excited to reconnect and collaborate with them once again to bring inclusivity to the forefront every step of the way, from product creation to ad development to product dissemination. I’m excited to be back and look forward to what we can create together!”
The Jersey native was originally the face of CoverGirl back in the 2000s, as the brand worked to promote cosmetics geared towards minority women of various skin complexions.
In 2006, she collaborated with the company to create the Queen Collection, which featured products in a variety of shades, including many different tones of brown.
“Growing up, I didn’t see anyone who looked like me in beauty ads,” she recently told People. “So, I am grateful for this continued partnership with Cover Girl to inspire the next generation of young Black girls who will be raised seeing someone like them as the face of a major beauty brand.”
