On Season 13 of Shark Tank, a husband-wife duo from Columbus, Ohio, pitched their Black-owned brand bandages brand, Browndages, and struck a $100k deal with three sharks!
Intisar Bashir and Rashid Mahdi pitched their latex-free, FDA-approved bandages brand, Browndages, as “the perfect bandage for brown skin.”
The family-owned brand was started in 2018 when they noticed that their children’s bandages did not match their skin color. So, they decided to make it themselves.
On April 15, 2022, the couple presented Browndages on episode 20 of Shark Tank in hopes of securing a $75k deal for 7.5% equity. The sharks were worried about the bandage brand’s success as major industry players could put out new colors and designs, but the Browndages team stood their ground, highlighting the loyalty of their customers.
Shark Kevin O’Leary offered $75k for 15% equity. Lori Greiner suggested a trio-deal with Mark Cuban Daymond John.
According to Meaww, “Daymond noted that ‘diversity creates innovation, and the trio offered 100k for 30%, where each of them would get 10%. Bashir and Mahdi negotiated to bring down the equity to 25% for $100k with a $75k credit line, and the sharks took the deal.”
The company announced its appearance on the show in an Instagram post.
The caption read, “We usually hold our cards pretty close to our chest, but you all have been so supportive over the years… the bandage is out of the box!! Check us out tonight on @sharktankabc 8 pm EST.”
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They were even able to get Oscar-winner Lupita Nyong’o to promote the brand.
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A Browndages box retails for $3.99 and can be purchased on the brand’s website. Other specialty boxes and elastic bandages are also available.
