A new location of The House of LR&C clothing store,  with co-founders of Russell Wilson and his wife Ciara cofounders, opened  July 25 at Park Meadows in Denver. 

The Wilsons told 9News in a press release, “We are so excited for The House of LR&C to touchdown in  Denver this summer as we continue to put down roots in our new home.”

They continued, “The entire community has already welcomed us with open arms, and we couldn’t be more proud to introduce our brands to the city and offer a range of sustainable styles catered towards the adventurous and dynamic Colorado lifestyle.”

The House of LR&C focuses on offering products both for men and women. They have the Good Man Brand, LITA – Ciara’s contemporary style brand, Human Nation, which aims to be gender-inclusive streetwear, and the Denver Broncos Quarterback Wilson’s line for children 3Brand. The Wilsons told the news outlet about their intention to open up to six more in-person locations nationwide by next year. 

The mission of The House of LR&C is “to create good brands that embody love, respect, & care.” The website continues to describe that they “continually look for opportunities to not only donate to worthy causes but to amplify voices, support individuals, communities and positive initiatives focused on inclusivity, environmental responsibility and social justice.” The House of LR&C pledges to

donate 3% of its profits to Ciara and Russell’s nonprofit organization ‘Why Not You Foundation.’

Christine Day, The House of LR&C’s CEO, predicted big success for the newly sprouted company. “Once Russell and Ciara moved to Denver, they were immediately embraced by the community, so it only made sense for The House of LR&C to follow suit,” Day told the outlet.

“Coincidentally, Denver has always been a top performing market for the company, as proven through our successful partnership with Nordstrom. We couldn’t be more thrilled to deepen our connection with the Denver community as we open this new, brand-owned retail space and help our new Denver friends make sustainable fashion the effortless choice.” She explained.