Grammy award-winning singer and philanthropist Ciara is the face of Gap’s collaboration with LoveShackFancy, alongside her children, Future and Sienna.
LoveShackFancy posted a clip of an invitation-only event to promote the new collaboration, which starred the one and only Ciara.
View this post on Instagram
According to Gap’s press release, the brand and LoveShackFancy have collaborated to bestow a limited-edition collection that spans multiple generations and offers unique options for men, women, kids and babies.
Intersecting LoveShackFancy’s vintage floral and silhouette styles with Gap’s iconic fashions, the 76-piece collection rings a romantic and nostalgic touch.
“Collaborations and partnerships give us the opportunity to reinvent and reimagine Gap’s product icons, to remix the classic Gap logo that our customers love,” Mark Breitbard, Gap’s Global President and CEO, said. “The collection is unique and unexpected, and I’m excited for customers around the world across every generation to experience a little piece of the magic created with LoveShackFancy.”
The “One, Two Step” singer posted an adorable clip of her and the children on the set of the Gap and LoveShackFancy campaign on Instagram.
View this post on Instagram
In a recent post, she expressed gratitude for participating in the collaborations.
“CiCi. GAP. LoveShackFancy. Thanks for letting me be me in this campaign! I had so much fun customizing last night’s look with @KwameAduseiOnline & @HeyImDeo.”
View this post on Instagram
Gap stated they picked Ciara and her children as the campaign’s face to capture “the beautiful bond between mother and child.”
View this post on Instagram
Those interested in purchasing from the collection can expect denim, pastels, flora prints, neutral tones and “whimsical” textures. There will be an assortment of jeans, skirts, dresses, hoodies and pants ranging from $13 to $248.
And since the collection caters to men, women, kids and babies, matching family sets will also be available.
The collection comes out Friday, Aug. 4, 2023.
