During the Season 13 finale of ABC’s Shark Tank, a Black-owned Sea moss brand, The Transformation Factory, secured a $600,000 deal from Shark Tank.
The initial offers from Kevin O’Leary and Barbara Corcoran were turned down. Instead, CEO Alexiou Gibson chose the dual offer from Kevin Hart and Mark Cuban.
According to a press release, The Transformation Factory is the first sea moss brand to appear on the show and is the only brand to receive a deal on the season finale.
Sea moss is a species of algae with nutrients and minerals that have been linked to numerous health benefits, including better gut health and reduced risk of heart disease.
The sea moss company made the announcement about its historic appearance as “the first sea moss company to be featured” on Instagram.
Gibson wrote, “So happy to finally be able to share this major news. @seamosstransformation will be featured on Shark Tank on May 20th, 2022, as the Season Finale episode guest staring @kevinhart4real 🎉.”
The continued sharing, “We are the first sea moss company to be featured, and it’s an honor to help grow the sea moss market for all sea moss entrepreneurs, giving this amazing super food a bigger platform for the world to learn about.”
They shared a bit of their history as well.
“I started making sea moss to build my grandmother’s immune system. She was my first employee and my official taste tester. I’ll honor her every day for blessing my business. 🕊 Love you, Grammy. This is just the beginning. God, you’re amazing. Thank you. 🙏🏿”
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After their appearance, a “significant increase in orders” was seen, and the company shared updates to customers, thanking them for their support.
The caption read in part, “Transformers!! Our #SharkTank appearance would not have been possible without your support. We appreciate you!”
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According to their website, the Bahamian entrepreneur and CEO “started his transformation in 2014 when his physician told him that he would not live to see thirty. Weighing in at over 500 lbs. at 21 years of age, he was told that his body was in disrepair and he was too far gone to make any significant changes to his health. At that time, his body was riddled with multiple chronic conditions. He also had respiratory conditions making it difficult to walk long distances.”
Gibson has changed his lifestyle and uses his brand to “coach, inspire and encourage.”
Congratulations!
