Multifaceted Issa Rae’s Raedio, the audio branch of her Hoorae Media company, announced its partnership with the iconic Def Jam Recordings label on Tuesday through Variety.
With the partnership, Raedio’s signed artists will be advertised, signed and broadcast through Def Jam’s network, from publishing and music library to podcasts and event deals.
According to Raedio President Benoni Tagoe, Def Jam seemed like the perfect label to partner with because it aligned with the company’s mission and vision.
“Our mission at Raedio is to continually evolve how and where people discover music and the opportunities for artists behind it,” Tagoe said. “Def Jam is the perfect partner with a storied legacy to align with Raedio’s mission and vision of disrupting the music industry as we know it. Together, we look forward to expanding our reach and fostering a creative home for our new artists.”
Raedio General Manager Chirstina “Xtina” Prince expressed her excitement for the company’s milestone.
“This partnership is exactly what we needed to expand and continue our mission to be a vessel and impactful resource for artists across the globe,” Prince told the outlet. “I am thrilled to join forces with Tunji, Latrice and some of the brightest executives in the business at Def Jam at what is, clearly, an exciting time for both Def Jam and Raedio.”
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She concluded, “It’s clear our visions to lead with taste and integrity align perfectly. Excited to see what we do together.”
Issa has built an incredible career in the entertainment world, obtaining multi-million dollar TV and film deals and making a way for other Black creators.
“Her passion for artistry and authentic storytelling puts Black creators and creatives at the center of an expansive world, where they resonate deeply with her audience,” Def Jam chairman and CEO, Tunji Balogun said. “Raedio exemplifies Issa’s savvy, strategic and forward-thinking approach to building culture and community, aligning all of her verticals into one powerful audio ecosystem. Def Jam is thrilled to partner with Issa and the incredible team at Raedio on this new venture, and we look forward to telling more amazing stories together.”
Raedio launched in 2019 and signed a deal with Atlantic Records, releasing Haitian American singer TeaMarrr and Yung Baby Tate’s music. Two years later, it signed a deal with Audible for audio content.
